Fast fashion, group 7 12 3 pros and cons of zaras activity architecture distribution. Clearly, zara is riding two of the winning retail trends being in fashion and low prices and making a very effective combination out. Nov 07, 2012 zara case writeup zara was founded in 1963, by amancio ortega goana. Zara was described by louis vuitton fashion director daniel piette as. This case study considers the international marketing tactics of zara and also documents some of the strategies of its. Case study zara case analysis studocu free summaries. The study is compared with the supply chain management and business strategies of zara. Case study 1 capacity planning 1,250 words, due date. Zara has achieved they competitive advantage by developing distinctiveness in their supply chain management which inspired me to present the case study of zara in operations management point of view. Its the most successful and popular sbu of the inditex group.
Zara needs just two weeks to develop a new product and get it to stores, compared to the sixmonth industry average, and launches around 10,000 new designs each year. Issue identification what could be a good alternative for zara, continue its old strategy or change it like the benetton strategy. Zara is an internationally known clothing company, particularly in europe. With the smooth communication among the stores and as well as the home office, zara can better anticipate the future needs of material, and extra expense. Originating in spain, zara has over 1,700 stores all over the world and is wellknown for being able to develop products and have them available in stores within two weeks, well above the average rate. To be the number one supplier of affordable fashion in the world and to continue its expansion globally.
Theory seems to lack analysis through uptodate case studies. Strategy organization and marketing 01qghph anno accademico. Strengths zara has been posting strong profitable returns till the end of the year 2001, whereas, the stock prices of the company has also been increased by 50%. Zara s case study zara is a fashion label and fashion chain stores established in 1975 by the spanish group inditex own by amancio ortega. Zara is the flagship brand of the spanish retail group, inditex sa, second and third day it. Zara is a wellrenowned name in the field of clothes and accessories, all across the world. In 1985, inditex became the holding company atop zara and other retail chains, and jose maria castellano rios joined the company. Zara is known for its fast respond to ever changing fashion trends to satisfy customers needs. Zara case solution and analysis, hbr case study solution. The distribution channels are also built in multiple layers, each of which influences orderplacement, and. Company background zara was founded by amancio ortega, who saw the need for retailing and manufacturing to work closely in the clothing industry where consumer demands are hard to predict. Case analysisamitava manna ankit sharmaamritanshu ankita varmamehra anuj chhabraanimesh ranjan 2.
Zara case study report case summary this case study is. Zara, which contributes around 80 per cent of group sales. Purpose the purpose of this paper is to assess and document the key aspects in zaras success by identifing current gaps, and to provide direction for future. The technology giant of the fashion world identification of the problems or issues zara, a spanishbased chain owned by inditex, is a retailer who has taken a new approach in the industry. Zara can remedy this situation by advertising only a limited number of units of each product online so customers will know if the numbers are dwindling and that they need to act fast in order to acquire the product just as in the case of the actual store. It is a popular fashion designing and manufacturing company, which has been declared as the most efficient market responding enterprise. Case study zara answers case study zara 1 would zaras. This reasoned for the popularity of the brand zara across different continents like europe, asia and africa etc. By using a statistical package the results were analysed report and interpret findings. Zara logistics case study pdf case solution, analysis. Zara supply chain forum an international journal vol. Zara consistently accounts for more than 80% of inditexs net sales as indicated by. Inditex group offers the latest fashion affordable prices upscale locations the issue how could this small firm become internationally present. He started the company because he wanted to improve the manufacturing and retail aspects of fashion and to reduce the cost of the apparel chain.
Pdf zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. The companys owner, amancio ortega, accumulated 340 million euros according to 2001 datas, which is a remarkable growth if compared with other companies. Case study professor felipe caro prepared this case as the basis for class discussion. Zaras case study zara is a fashion label and fashion chain stores established in 1975 by the spanish group inditex own by amancio ortega. Introduction zara is a wellrenowned name in the field of clothes and accessories, all across the world. Mgt301 zara case study and questions help ask questions. Aug 22, 2016 zara case study harvard pdf berton august 22, 2016. Zara began its business as a small retail store in spain founded by amancio ortega gaona in 1975. Demand in the harvard business model by xurxo garments it for heroclix and dice masters as well as pdf. Dec 07, 2011 zara is by far the largest, most profitable, and most internationalized of the chains. He opened the first stores in spain, and slowly over the decades started to expand. Fashionable, affordable clothes zaras strategy is to offer cutting edge fashion at affordable prices by following fashion and identifying which styles are hot, and quickly getting the latest styles into stores. Case summary this case study is about how zara managing its retailing and logistics in becoming the most leading apparel retailer in the world.
Apr 28, 2015 executive summary this report aims to study the supply chain management and logistics of fashion retailer, zara, to boost customer value. Zara case study case solution and analysis, hbs case study. Silently repeating a mantra as you meditate is a powerful way to enter the silence of the mind. Zara harvard case study pdf the company the club to play pdf harvard zara case study an important issue. Zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. Youre in or youre out an indepth study of zara swedens foreign liability. Next to zara, the rest of the labels the groups own are bershka, massimo dutti, pull and bear, stradivarius, oysho, zara home, zara kinds and uterque. This was the consumers one stop shop due to the quality products offered both globally and locally. The content does not engage the responsibility of the inditex group. For the purpose of the study, the data presented here, is collected from various published sources and different case studies conducted on zara. We could basically zara logistics case study pdf make reference to a the latest study via the federal reservemorgan stanley investigate during which limitedterm one calendar year, mediumexpression, and extensiveterm scenarios were being built to assess the probable effects on the disaster.
Much talked about, especially since its parent companys ipo in 2001, often admired, sometimes reviled, but hardly ever ignored, zara has been an interesting case study for many other. All these facts play a key role in the new relationship between retailers, suppliers and consumers. Learn what supply chain ecosystem and risk management is and how it can be a key component in business organizational success in this online course. Zara case study pic introduction the history of zara started in 1975, when the first store has been opened in spain. With the smooth communication among the stores and as well as the home office, zara can better anticipate the. The case is not intended to serve as primary source of data, endorsement, or a description of adequateinadequate managerial practice. Zara case study solution free download as word doc.
Save energy and take ecofriendly steps toward the society. Inditex made its debut into the international retail market in 2000 and since then has expanded to have a total of six chains. Zara is one of the largest fashion companies and operates in 82 countries with approximately 5,500 stores. Felipe caro, ucla anderson school of management, discusses his awardwinning case zara. Lecture notes case study zara case analysis strategy organization and marketing. Founded in 24 may,1975 by amancio ortega and rosalia mera. By owning its inhouse production, zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. Logistics management of zara a case study progressive. Just a few fashion brands keep pace with the latest fashion, zara is one of. Zara fast fashion case solution and analysis, hbs case.
This paper will focus on the fashion trend of the zara case study. Zara is by far the largest, most profitable, and most internationalized of the chains. Zara case solution, zara case analysis, zara case study solution, annual report part 1. On the average, 50% of its products are manufactured in spain, 26% in the rest of europe and 24% in asian countries. Staying fast and fresh zara, the flagship brand of the spanish retail conglomerate inditex, is one of the leading retailers of fastfashion, churning out frequent inseason assortment changes of knockoffs of popular runway styles and trendy fashions. In the following decades zara has grown to nearly 450 store location in 29 countries by the year 2000.
It has been followed by several other stores all over the world. It for fast fashion case solution and analysis, hbr. The establishment of the new framework will empower zara to enhance its proficiency, which will directly affect its income. Procvalue ch course schoollevel buug coursework case study 1 assessment weight 25. Clearly, zara is riding two of the winning retail trends being in fashion and low prices and making a very effective combination out of it. In discussing the zara case study, how do they int. Zara case study harvard pdf berton august 22, 2016. Relevant concepts and theories regarding the role of capacity planning in organizations and demonstrate your ability to utilize relevant information from the case. The middleaged mother buys clothes at the zara chain because they are cheap, while her daughter aged in the mid20s buys zara clothing because it is fashionable. Strategy implementation conclusion monitoring and evaluation goals.
Zara case writeup zara was founded in 1963, by amancio ortega goana. As described in a case study of zaras supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. The survey questionnaire has been distributed to 50 managers to collect the data data analysis. The global apparel chain, which includes the company zara, has been defined as a buyerdriven chain operating on a global level, profiting from a combination of refined research, design, marketing, and financial services allowing retailers, marketers, and manufacturers to act. The study purposes to interpret the analysis as findings in the coming section to validate the factors influencing the. Pdf a case study on zara fashion monir hosen academia. Zara is a spanish clothing and accessories retailer based in arteixo, galicia. The concept of sustainability and competitive advantage is considered with other business models and compared with successful and unsuccessful company. Zara provides the inditex group with approximately 82% of the total net income. Supply chain management scm is the success factor in fast.
This report aims to develop and analyze the case of zara to explore zara s successful. Zara case solution,zara case analysis, zara case study solution, annual report part 1. Originating in spain, zara has over 1,700 stores all over the world and is wellknown for being able to develop products and have them available in stores within two weeks, well above the average rate for the fashion industry of around six months. The company has succeeded by breaking virtually every traditional rules in the. Zara is a part of inditex, which is one of the worlds largest fashion distributors. Case summary the zara case study is a case of the fundamental of whether or not to upgrade an it system which already works, in this case a pos operating system that uses dos, to more modern operating systems that includes more functionality to meet new demands. Of the many chains, the best and strongest of the bunch is zara. Zara has achieved they competitive advantage by developing distinctiveness in their supply chain management which inspired me to present the case study of zara in. Zara provides following options to its targeted market. Read this business case study and over 89,000 other research documents. Being trendy but a grimnes case my assignment help australia zara case study presentation university.
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